FESPA Eurasia 2016 attracted host of investment-ready global buyers

FESPA Eurasia 2016, which took place from 8-11 December 2016 in Istanbul, Turkey, welcomed 8,232 individual visitors, with total attendance across the four days reaching 9,774 visits, demonstrating the value visitors placed on attending for more than one day. The exhibition was very successful in terms of buying behaviour: 44 percent of visitors were final decision makers and 81 percent of attendees were involved in the decision-making process, highlighting that FESPA Eurasia is a strong ‘buying’ show.

There was an increase in International attendance compared with FESPA Eurasia 2015, further illustrating the importance of FESPA Eurasia within the region. The top 10 countries attending outside Turkey include: Iran, Bulgaria, Algeria, Greece, Tunisia, Jordan, Ukraine, Iraq, Lebanon and Germany. FESPA’s Turkish member Association, ARED, hosted the second edition of its Signage Awards, celebrating creative and innovative examples of signage production in Turkey. The winner, who was voted for by visitors onsite, Rekmar Reklam, who received 45 percent of the votes, will now go on to compete in FESPA’s global Awards programme at FESPA 2017 (8-12 May 2017).