PRINTING United Alliance announces strategic partnership with Advertising Specialty Institute (ASI)

PRINTING United Alliance has announced its strategic partnership with the Advertising Specialty Institute (ASI), a leading technology, marketing, and information provider in the $26.1 billion promotional products industry. The mutually beneficial partnership between the Alliance and ASI paves the way for members of both organizations to benefit from the increasing convergence of promotional products and print distributors, printing, and apparel and promo decoration.

PRINTING United Expo and ASI are teaming up to offer an ASI Promo Products Knowledge Center and provide promo-focused education sessions at this year’s Expo, taking place September 10-12 in Las Vegas. The 800+ exhibitors expected at the Expo this year will include several of ASI’s top 40 suppliers. In turn, the Alliance will offer print-focused educational content at upcoming ASI trade shows. A co-marketing agreement encompassing events, print, social, email, and digital media will provide members of both organizations with a clear understanding of where promo and various segments of printing overlap, identify opportunities, and promote membership offers.