FESPA 2017 encourages PSPs to print differently

‘Dare to Print Different’ is FESPA’s new message of inspiration to its print community, and the strapline for the multichannel marketing campaign for FESPA 2017. This year, the global print expo comes to Messe Hamburg, Germany from 8th to 12th May 2017. Dare to Print Different celebrates the rich technology and materials innovation that is always at the heart of FESPA, and its role in helping printers to fulfill their potential and differentiate themselves through new products and business models. The campaign theme is brought to life visually with a striking image of a robotic hand releasing a brilliant butterfly – expressing the critical role of technology in enabling creative print applications, and expanding print’s potential as a medium of visual communication and decoration.

Like the previous flagship events, FESPA 2017 includes three distinct zones devoted to screen, digital wide format and textile printing, encouraging printers and sign-makers to explore the full spectrum of applications including graphics and soft signage, industrial print, garments and promotional items, interior décor, surface decoration and vehicle wrapping. This year too, a single visitor ticket will cover FESPA 2017 and the co-located European Sign Expo 2017.