OOH remains buoyant with half yearly growth

The Out-of-Home (OOH) industry moves from strength to strength, recording 5.2 percent growth in the second quarter for 2013, with an increase in sales revenue to $126.5 million, up from $120.3 million for the same period in 2012. Year to date revenue has increased by 4 percent tracking at $248.7 million, up from $239 million for the same time last year. The OOH industry continues to remain at the competitive forefront of today’s changing media landscape by understanding its audiences, embracing technology, being a responsible community player, and showcasing the medium’s unlimited creative potential.