Outdoor

JCDecaux has launched the Out-of-Home (OOH) first experience where facial tracking technology is incorporated into a special build panel to trigger a dispensed item. The panel in the special OOH system feeds image data from a camera to a…

Brihanmumbai Municipal Corporation (BMC) plans to revise its policy on hoardings to allow their installation in the city. The civic body considered to allow replacement of existing billboards or hoardings with digital ones after…

Kerala’s formidable news media company Mathrubhumi Group spreads anti-smoking message via an impressive outdoor campaign installed at Vytilla Junction in Kochi on the World No Tobacco Day (31 May). Main objective of the campaign is to…

Paradigm Display Solutions has launched a series new tubular display stands based on their popular line of Fabrilyte display products. The new Fabrilyte Extend Tubular display stands are a portable fabric pop up display stand that enhances…

JCDecaux has recently signed the contract for the exclusive advertising rights for the Chennai Metro Rail Limited’s (CMRL). The outdoor major wrapped first Metro train in the city on January 20 at the Koyembedu Metro Station attended by…

According to a new study conducted by Nielsen, digital billboards generate high recall for ads and positive consumer attitudes. In the study, three out of four, i.e. 75 percent of the respondents recalled seeing a digital billboard in the…

Avery Dennison Reflective Solutions has launched TrafficJet 1638 XTJ digital printing system for traffic safety and reflective signage markets. The new printing system will be staged at Salón C!Print to be held at Madrid from October 7-9,…

Gionee Smartphones, a global leader in mobile innovation has recently collaborated with JCDecaux to showcase the slimmest phone in the world on larger than life displays in New Delhi. The campaign which kicked started in Delhi in July and…

JCDecaux India, one of the leaders in OOH media solutions, announces that it has recently won the National Media Owner of the year Award at the prestigious Outdoor Advertising Awards (OAA) held at the Grand Hyatt in Panjim on July 04-05,…

In the ongoing FIFA World Cup 2014, MACtac films have been used to cheer team Belgium. Dynagraph, digital printing and lettering specialist, has wrapped the top sphere of the Atomium building in Brussels with 600 sq m of MACtac…