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Outdoor
Mumbai to have New York Times Square-like digital billboards
Brihanmumbai Municipal Corporation (BMC) plans to revise its policy on hoardings to allow their installation in the city. The civic body considered to allow replacement of existing billboards or hoardings with digital ones after…
Mathrubhumi launches unique outdoor campaign on World No Tobacco Day in Kochi
Kerala’s formidable news media company Mathrubhumi Group spreads anti-smoking message via an impressive outdoor campaign installed at Vytilla Junction in Kochi on the World No Tobacco Day (31 May). Main objective of the campaign is to…
Paradigm Display Solutions announces new tubular display stands
Paradigm Display Solutions has launched a series new tubular display stands based on their popular line of Fabrilyte display products. The new Fabrilyte Extend Tubular display stands are a portable fabric pop up display stand that enhances…
JCDecaux signs contract for Chennai Metro train branding
JCDecaux has recently signed the contract for the exclusive advertising rights for the Chennai Metro Rail Limited’s (CMRL). The outdoor major wrapped first Metro train in the city on January 20 at the Koyembedu Metro Station attended by…
New study reveals effectiveness of digital billboards
According to a new study conducted by Nielsen, digital billboards generate high recall for ads and positive consumer attitudes. In the study, three out of four, i.e. 75 percent of the respondents recalled seeing a digital billboard in the…
Avery Dennison introduces TrafficJet 1638 XTJ printing system for traffic and reflective displays
Avery Dennison Reflective Solutions has launched TrafficJet 1638 XTJ digital printing system for traffic safety and reflective signage markets. The new printing system will be staged at Salón C!Print to be held at Madrid from October 7-9,…
JCDecaux’s biggest displays in New Delhi carry Gionee’s slimmest phone
Gionee Smartphones, a global leader in mobile innovation has recently collaborated with JCDecaux to showcase the slimmest phone in the world on larger than life displays in New Delhi. The campaign which kicked started in Delhi in July and…
JCDecaux India wins OAA Award 2014
JCDecaux India, one of the leaders in OOH media solutions, announces that it has recently won the National Media Owner of the year Award at the prestigious Outdoor Advertising Awards (OAA) held at the Grand Hyatt in Panjim on July 04-05,…
MACtac films help cheer Belgium during FIFA World Cup 2014
In the ongoing FIFA World Cup 2014, MACtac films have been used to cheer team Belgium. Dynagraph, digital printing and lettering specialist, has wrapped the top sphere of the Atomium building in Brussels with 600 sq m of MACtac…
Walls + Forms introduces exterior cart retail merchandising units
Walls + Forms has introduced exterior cart retail merchandising units (RMUs), which are designed for outdoor concessions. These exterior RMU carts have features including 14 GA electro galvanized construction with a UV rated powder coated…