JCDecaux signs contract for Chennai Metro train branding

JCDecaux has recently signed the contract for the exclusive advertising rights for the Chennai Metro Rail Limited’s (CMRL). The outdoor major wrapped first Metro train in the city on January 20 at the Koyembedu Metro Station attended by representatives from Renault – the first advertiser on the train wraps— and JCDecaux. The 10 years contract with CMRL comprises of exclusive external wraps, internal train branding and complete train dominations with both internal & external branding. The contract further strengthens JCDecaux’s Transport portfolio in India, which also includes the exclusive advertising rights of the Delhi Metro Airport Express Line and the Kempegowda International Airport, Bengaluru.

On the contract, Pramod Kumar Bhandula, executive chairman, JCDecaux India, says, “We are elated to have been appointed as the media partner for CMRL. We look forward to rolling out the comprehensive media solutions, as part of our plan to build a high-quality media platform for the Chennai Metro.” CMRL became operational in June, 2015 and currently has 2 Metro Lines spread over 45 km covering 32 Stations: 19 underground & 13 elevated. “Chennai Metro is an important addition to our Transport portfolio in India. The larger than life train branding format moving on the elevated corridor is poised to become a much sought media in a billboard free city,” mentions Olivier Heroguelle, MD, JCDecaux India.