Chanel and Dior to foray into Noida

Two French luxury brands Chanel and Dior are gearing up to open stores in Noida (Delhi-NCR). Chanel currently operates a pop-up store in DLF’s Mall of India in Noida, and the French luxury brand will, in the coming months, graduate into a full-fledged 700 sq ft store on the ground floor of the Noida mall, according to a top executive of the mall. Though already operational in the area, Chanel pop-up is opening its own brick-and-mortar store in Mall of India in the next three months. This development in the retail domain with such vibrancy is a huge business opportunity for the signage companies engaging in in-store graphics, designs, displays, etc.