Messe Düsseldorf ties up with In-store Asia to create Excosa

EuroShop Düsseldorf, an international trade fair organiser in the retail sector, is entering the Indian market, aiming at the opportunity emerging with the country’s economic strength and fast growing retail sector with a volume of US$500 billion dollars. Under the umbrella of ‘Mall of Europe powered by EuroShop’, trade fair organiser Messe Düsseldorf has now sealed a close, long-term co-operation deal with In-Store Asia. Together they have formed a new company with equal participation between Messe Düsseldorf India Ltd and In-store Asia called Excosa. The formal agreement was signed by both parties on 23rd November 2016 in New Delhi. Under Excosa all Retail Design and In-store Marketing domain related events will be conducted. From February 2018 on, In-Store Asia will be organised annually in alternating locations between New Delhi and Mumbai.

In-store Asia is a Retail Fair for Retail Design and In-Store Marketing in the Indian subcontinent and has been instrumental in bringing the Indian Retail Design and In-store Marketing community onto one platform and enable in keeping pace with global trends, innovations and developments for over a decade. “In-store Asia now joins the family of EuroShop, which has been the undisputed leader in this domain for the last five decades”, says Vasant Jante, founder & MD of In-Store Asia. He adds that the partnership is the best option to broaden the horizon for the growing In-store clientele to enable new global opportunities in trade, partnerships, new technologies and reaching new markets in this domain.