Print Horizons report of drupa on digital transformation
The Print Horizons Report, published in March, is a brief guide to the most important topics that printers and suppliers need to research when preparing for drupa. The findings are based on additional questions from the 9th drupa Global Trends Survey on the key technical and market developments likely to dominate drupa 2024. The report provides valuable insights and helps prepare all printers for the changes in the industry, with a large part focused on digitalisation but also sustainability and ai.
Regardless of their size, region, or market, all printers must recognize the seismic shifts in print caused by digitization. Indeed, the challenge lies in deciding where to begin, given the rapid pace of so many radical changes. The 9th drupa Global Trends report, published in November last year, was remarkably positive given the challenges faced in the last few years. Printers and suppliers know that exploiting new technology is key to a successful future.