QMS kicks off campaigns for FIFA Women’s World Cup 2023

Outdoor media company QMS announced seven Sydney network special event advertisers will be part of the action of the FIFA Women’s World Cup 2023. Visa, Xero, Elvis: A Musical Revolution, Visit Victoria, AHM Health Insurance, Aussie Broadband, and FIFA itself have joined forces with QMS’ City of Sydney digital street furniture network to showcase the history making event. The campaigns will run across bespoke packs created for the event within the City of Sydney footprint. Around 73 percent of the panels are located within two km of Sydney Football Stadium, official fan zones, pubs and clubs.

QMS’ digital network combined with depth audience data analysis through Q-Data has allowed for the creation FIFA Women’s event specific packages. Optimised to deliver the greatest reach and impact, each advertiser will be able to amplify their presence where key events are happening to maximise their connection with the influx of audiences expected within the City of Sydney, QMS said. Hosted in the southern hemisphere for the first time, the FIFA Women’s World Cup 2023 will be the biggest standalone women’s sporting event in history and will draw hundreds of thousands of crowds.