Pepperfry expands offline retail presence with second physical studio in Coimbatore

As part of strengthening its omnichannel presence in southern India, online furniture retailer Pepperfry launched its second studio at Coimbatore. The offline expansion is in line with the company’s aim to penetrate into niche markets and build the largest omnichannel business in the furniture and home products segment in India. The furniture company’s online store expansion move is a new business opportunity for the signage companies whose activities involve in in-store branding, fabrication and such applications.