Multiplex chain PVR Inox has launched a 14-screen megaplex in Bengaluru, largest ever cinema in the city, which is located at Phoenix Mall of Asia. According to a press release from the company, it is PVR Inox’s largest in South India. The new cinema features three premium formats – MX4D, ScreenX, and Insignia. The multiplex player has introduced the first MX4D, the 4D movie experience and ScreenX, 270-degree cinema viewing in South India. Opening of the new cinema is a new business opportunity for the signage companies engaging in in-store graphics, designs, displays and such applications.
