Pee Safe opens first offline store in Ahmedabad and eyes 15 more stores

Hygiene and wellness brand Pee Safe has opened an offline store in Ahmedabad and the company aims to open around 15 more stores in the next one year. The new stores will be located mostly in tier-III and IV cities, a statement from the company mentioned. Pee Safe’s offline foray comes in light of the increased demand for hygiene and sanitation products amidst heightened awareness due to the pandemic. Pee Safe’s products are currently available in modern trade, general stores, organised stores across over 40 cities as well as online platforms. Pee Safe’s plan for expansion of offline stores will be a new business opportunity for the signage companies handling in-store display projects and such applications.