Popees Baby Care has opened its 103rd store in Chhatrapati Sambhajinagar, marking the brand’s first retail entry into Maharashtra as it continues to expand beyond its southern markets. The inauguration represents a milestone for the baby care retailer, which is now preparing for its next phase of national and international growth. With the new launch, Popees strengthens its retail network at a time when demand for specialised baby care stores has been rising across both established and emerging consumption centres. The company plans to build a wider footprint across India and the GCC region over the coming years, supported by a pipeline of 25 new stores currently under development. Popees’s such mega retail expansion move is an added business opportunity for the signage companies engaging in in-store graphics, designs, displays, POSM solutions, etc.
