JCDecaux in collaboration with SENFA to launch Pearlflex PVC-free canvas

Leading global outdoor advertising company JCDecaux has teamed up with SENFA, a subsidiary of the Chargeurs Group, to develop a new PVC-free advertising fabric called Pearlflex, aiming at ‘accelerating the ecological transition’. The new media will be rolled out from September 2023 for Extime JCDecaux Airport advertising sites at the Paris-Charles de Gaulle and Paris-Orly airports, as well as other French airports.

This solution offers a number of advantages over current practices, including a reduced carbon footprint and optimised end-of-life treatment, said a PR from the company. The new fabric is made in France via 100 percent. The weave is made from recycled PET yarns. The solvents used for PVC are replaced by aqueous coating of the fabric, carried out in Sélestat. The fabric offers an improved end-of-life treatment, with energy recovery in the form of solid recovered fuel.