In-store signage technologies get improving & innovative

Numerous studies and surveys have found that consumers want more interactive, personalised experiences when they visit a retail store, but brands, by and large, are disappointing them. In this modern era, the definition of shopping has changed. Consumers can use a wide range of technologies to order goods — some without the need to even look at a screen — so it is becoming more important than ever before for brick-and-mortar locations to provide a solid reason to walk through the doors.

In-store technologies are one way retail brands can change that. The ‘2019 Consumer Retail Technology Survey’ by A.T. Kearney found that three out of four consumers are aware of at least some of the modern targeted retail technologies available today, but only one in three have experienced even one of them. Those technologies include: AI experiences that blend digital elements into a physical space; Mobile POS Stations, which allow consumers to complete a transaction on their mobile device instead of at a traditional cash register; Interactive Screens that provide the ability to scan barcodes to get more information about products, beyond just a price check; and 3D printing as the ultimate personalization tool, allowing brands to produce unique, one-off items for every single customer, on site, while they wait.