HP launches new entry‐level HP Latex 630‐Series with ‘white ink’ printing

HP has launched a new HP Latex 630 Series printer, completing its Latex range and making ‘white ink’ technology available to print service providers (PSPs) of all sizes. ‘White ink’ allows users to produce a more impactful range of signage and décor jobs with stunning image quality and colours that jump off the page, creating attention grabbing campaigns for end-customers. The new HP Latex 630 packs the company’s leading Latex features, allowing even the smallest of print businesses to effortlessly deliver high impact signage and décor applications, boosting margins.

Key highlights of the new HP Latex 630 include vibrant colours, which are more achievable than ever with the power of ‘white ink’.  The printer allows firms to offer more sustainable printing services: with water-based latex inks that give off negligible chemicals or odours; UL ECOLOGO and EPEAT environmental certifications; and carton-based cartridges that reduce plastic by using 100 percent recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop process – including post-consumer beverage bottles.