Floor graphics are now more than just marketing

In a recent ‘shop talk’ held by Roland DGA via Facebook Live, Lily Hunter, Roland’s Project Manager – Textiles and Consumables, provided an informative and thought-provoking overview of considerations for floor graphics. Stating the increased need for these graphic products amid the COVID-19 crisis, Lily highlighted how they are increasingly – and by necessity – being used to guide customers through the changing requirements of retail shopping. Once elements designed solely to build brand awareness and market products, floor graphics have gained sudden importance.

Any company looking to seize opportunity in this area, Lily advised to pay attention to several essential considerations to gain a full understanding of what will be expected of the floor graphic being specified. This is best achieved through direct communication with the customer. How long is it expected to last? Short term versus long term placement can bring different requirements, particularly among media and laminate choices. Where will it be applied? Outdoor placements require additional considerations, especially if the graphics will be exposed to moisture, including rain and snow. Floor graphics these days serve purposes more than expected!