Digital textile printing redefines retail environments

Effectively compete with e-commerce, retailers nowadays have sought to create more unique brand experiences for their customers at the POS. In-store signage has become an important part of enhancing a store’s use of colours, logo placement, and other branding elements. The majority of digital textile printing applications include backlit graphics, and stretch or silicone edge graphics SEG for display frame systems. Brands with an extensive store presence or reach have a need for identical graphics at all of their locations. Their print vendors utilize consistent fabrics for each application, record, and store precise measurements of frontlit and backlit frame systems, as well as properly profile each fabric.

Besides a high-quality, vivid, glare-free, and border-less image, SEG provides a versatile and hassle-free solution for retailers. It eases bottom-line concerns like convenience, set up, storage, and cleaning. A big advantage of SEG graphics is its very ease of use as unskilled labor can change out the graphics. Additionally, the framing systems are made out of lightweight aluminum and shipping is less expensive. As digital textile printing technologies advance, PSPs can offer more quick-to-market options for retail customers. After all, textile graphics have greater appeal to the senses of shoppers.