Crocs eyes increased retail presence in India in three years

International footwear brand Crocs is planning to shore-up its retail presence in India over the next three years. Now, the company is eying more than 200 percent increase in presence across multi-brand outlets, from 470 to 1,000 and increase of around 300 percent increase in standalone outlets and kiosks, from 34 to over 100 during the aforementioned period. Crocs, which entered India in 2007, operate mostly through franchisees or via MBOs and over the last one year Crocs reported a 60 percent growth in India. Growth and expansion of such big international brand in the Indian market will be an added advantage for the signage companies whose activities revolve around in-shop displays, signage and related activities