Caldera introduces online WebShop to print solution for sign and display printers

Caldera now claim its newly introduced WebShop will help sign and display printers promote products online, reduce the time spent on the sales process and increase the number of jobs coming in. Web-to-print has been gaining momentum for commercial printers for some time now, and Caldera realised that wide-format PSPs could benefit from this new sales channel too. Based on the popular Magento e-commerce solution, Caldera WebShop is a full-featured solution that allows PSPs the freedom to tailor their online store to their individual needs.

The SaaS product can be integrated with Caldera’s Flow+ and RIP solutions to provide a complete sales-to-production system.Highlights include the ability to create multiple shops, with different products and prices for specific customers or target markets, and various product categorisation features with unlimited numbers of categories and sub-categories supported. Sales of intangible services are catered for with the Virtual Product type and PSPs can also offer a Downloadable Product.