Caldera brings the power of online to wide-format with WebShop launch

Caldera announces the launch of a new web-to-print solution developed specifically to meet the needs of sign and display printers. WebShop will help large-format PSPs promote their products online, reduce the time spent on the sales process and increase the number of jobs coming in. Web-to-print has been gaining momentum for commercial printers for some time now, and we realised that wide-format PSPs could benefit from this new sales channel too.

Based on the popular Magento e-commerce solution, Caldera WebShop is a full-featured solution that allows PSPs the freedom to tailor their online store to their individual needs. The SaaS product can be integrated with Caldera’s Flow+ and RIP solutions to provide a complete sales-to-production system. Highlights include the ability to create multiple shops, with different products and prices for specific customers or target markets, and various product categorization features with unlimited numbers of categories and sub-categories supported.