WK Life targets tier-III cities with new store in Mysore
London-based Gen-Z brand WK Life has unveiled its 18th store in India. Announcing the opening of the second store in Karnataka after its Bengaluru airport stall was a strategic decision made by the brand to expand its presence even in tier-lll cities, which are at the forefront of retail transformation. The brand new 600 sq ft Mysore store is at Hyder Ali Road, Lashkar Mohalla, Mysore. Through the launch, the store aims to create everyday gadgets and lifestyle products readily available at the doorstep for the youth, who resonate with their style and preferences. The brand establishes its presence with an extensive range of electronic items and utility products. Vibrancy in the retail domain with the opening of high-street flagship stores by MNCs like WK Life is a new business opportunity for the signage companies whose activities involve in in-store branding, graphics and such projects.