Baltimore-based Sportswear brand Under Armour, which has launched its first India store at New Delhi’s DLF Promenade mall, is planning to open 10 more new stores across the country this year. After unveiling the 10 new stores within 12 months, the company will assess its performance going forward. Armour believes that it was the right time for them to enter the Indian market. The sportswear brand already sells its products in India online through e-commerce platforms like Myntra and Amazon. The opening of new stores of high-end brands like Under Armour is an added business opportunity for the signage companies whose activities involve in in-store graphics and branding projects.
Apr 25, 2019 0According to McKinsey Fashionscope, India is increasingly becoming a focal point for fashionistas with more than 300 international brands expected to open stores in the next two years. A rapidly...
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