Under Armour opens its first store in Dehradun

Under Armour India Trading was launched in October 2018 and in 2019 they started a store in Delhi and now the brand is opened its first store in Dehradun. All of the brand stores function on the same franchise-own model. Under Armour initially wanted to bring sweat-wicking T-shirts to the market and set its trend, but today the brand is counted among the top premium brands in sportswear. The company has diversified its folio over the years, which today includes apparel, footwear and accessories for men and women. Today, the brand is worn and endorsed by top athletes such as Kevin Plank, Kaila Charles, etc. Unveiling of the new Under Armour is a new business opportunity for the signage companies which engage in in-store branding and such projects.