Tupperware targeting to expand pan-India store network

Tupperware, a leading international homeware and kitchenware brand, entered India in the year 1996 and in less than a decade, it became a household name. With its best in class training and upskilling programmes, the brand created a network of over 1 million strong and confident direct seller women, who are till date driving the brand relentlessly to success. Tupperware takes pride in ‘Making in India’ since inception and has a world-class manufacturing plant in Dehradun. Today, Tupperware is present in close to 53 cities via a network of 81 exclusive brand stores and serves over 1000 Indian cities through its e-tail channel. As the company is targeting to expand its pan-India store network it has been a new opportunity for the signage companies whose activities involve in in-store branding and graphic projects.