Tata’s Croma launches private label

The company has identified niche lifestyle products such as wine cellars, foot spa among others to break into the Rs 32,000 crore consumer durables space, besides having mainstream durables and appliances such as air-conditioners, irons and vacuum cleaners. Croma is targeting a 20 per cent sales contribution from the private label. This new initiative will finally bring a new opportunity to the country’s outdoor media segment.