Siemens joins hands with Croma to open shop-in-shop

Siemens Home Appliances announces its tie-up with Croma for the first time to open an exclusive shop-in-shop at their store in Mumbai. This new venture into shop-in-shop will offer the brand’s complete range of built-in and free standing appliances, which includes hobs and hoods, built-in ovens, built-in microwaves, washing machines, dryers, dishwashers and others. This is indeed a first for both the brands. More and more customers today want to embrace innovative and advanced technologies in the kitchen segment and who would be a better partner than Croma in this step to meet the consumer demand for luxury appliances. Such new development in the retail sector will bring in fresh business opportunity for the signage players whose activities revolve around in-shop designs, branding and display jobs.