SAi demonstrates the ‘The Power of Purple’

Having softly introduced a new color scheme, SAi has officially switched from its familiar red to a vibrant purple branding. The company’s dedication to lead through innovation and exceptional service has resulted in passing many milestones. Being a leading software supplier to the sign industry, and now also sell far more RIPs to the print industry than any other company, SAi’s transition to purple symbolises this continued commitment to blaze the trail for the future of design, print and CNC machining—all these developments were unpacked during the recent SGIA 2018 Expo at Las Vegas.

In addition, red is an increasingly prevalent colour among many companies within the industry. Living by the company’s ethos to help customers stand out from the crowd, SAi always wanted to also ensure that their products effectively make the difference in the industry. Having already adopted the new corporate colours, SAi is now demonstrating the ‘power of purple’ visual identity publicly worldwide.