Roland DG announces its first direct-to-garment printer

Roland DG Corporation has announced its newly engineered VersaSTUDIO BT-12 desktop direct-to-garment printer for printing directly on cotton-based products. Built for on-demand personalisation, the BT-12, which will be available from April 2019, is ideal for businesses looking for new revenue opportunities by offering an engaging in-store experience for their customers. VersaSTUDIO BT-12 is an easy-to-use A4 size printer that prints full colour graphics including photos, logos and text directly on a wide variety of cotton-based items, such as T-shirts, tote bags and textile interior decoration products. The printer’s compact size and affordable pricing enables businesses to offer personalisation services with a low initial investment and in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations, and even at events.

Capable of producing a product from start to finish in just a few minutes, VersaSTUDIO BT-12 is designed for ultimate ease of use. Bundled with Roland Design Software, which features an intuitive user interface, PSPs using the printer can create unique designs with minimal training. Cassettes hold the items for printing and finishing, ensuring the safety of operators and customers. The printer unit requires very little space, with dimensions of 399 mm (W) x 760 mm (D), and the optional HB-12 finishing equipment stacks with the BT-12.