Pepe to enter the kidswear zone

Pepe Jeans London, which has emerged as a top lifestyle brand in India, has plans to venture into the booming kids’ wear category in the near future. The brand also has an aggressive retail plan and is looking at increasing its flagship stores across India. Launched in India in 1989, Pepe is currently a leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25 percent. The brand’s merchandise is available through 210 exclusive stores across the country, 100 plus large format stores and around 1,000 multi-brand premium outlets. New expansion plan of the company brings in fresh business opportunity to those signage players involving with in-store signs and graphics.