Massivit behind world’s first 3D-printed pop-up retail store in Sydney

Massivit 3D Printing Technologies has announced that its customer, OMUS, a specialist 3D print provider in Australia, has constructed the world’s first 3D printed pop-up retail store on behalf of fashion brand Louis Vuitton. The 9m-wide, 10m-long, and 2.7m-high structure was created using OMUS’ recently-installed Massivit 1800 3D printer in just 18 days and it is currently capturing the gaze of shoppers at Westfield Shopping Center in Sydney. To assist with the magnitude of the print job, OMUS enlisted the help of another Massivit 3D customer, Sydney-based Composite Images.

Utilising the Massivit 1800’s unrivalled print speed of up to 35cm /14 in inch/hour, two printers were deployed around the clock, each using dual print heads to produce two hollow panels simultaneously. A total of 30 panels were 3D printed and would serve as the walls of the pop-up outlet. OMUS placed solid support ‘ribs’ in each panel to ensure the weight of the huge 243 cu m structure could be tolerated. The entire display was then finished in chrome mirror self-adhesive vinyl, adorned with distinctive Louis Vuitton-designed animal prints matching the theme of the menswear collection on display.