With its plan to take the physical store count to 500 across India, kidswear brand Popees will open 100 stores across South Indian states this year. The company will expand its retail presence through its own and franchise-owned model outlets. The company has 32 exclusive outlets in south India in addition to thousand of multi-brand outlets stocking its products. Of these 32 outlets, the company opened 25 since the pandemic outbreak and despite the lingering panic the performance and prospects of the outlets were really promising which made the company look into this retail expansion spree. The retail expansion move of the company is a fresh business opportunity for the signage companies engaging in projects revolving around in-store branding, graphics and other applications.