Gionee Smartphones, a global leader in mobile innovation has recently collaborated with JCDecaux to showcase the slimmest phone in the world on larger than life displays in New Delhi. The campaign which kicked started in Delhi in July and is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station; both on the Airport Express Line managed by JCDecaux India. The idea behind the larger than life branding on glass facades was to capture the mindspace of the target group who are the young urban populace, for the recently launched Gionee Elife S5.5, India’s slimmest smartphone.
These glass facades help brands in creating larger than life display in the city environment. The strategic locations also help in giving the brand humongous visibility. Arvind Vohra, Gionee says, “Our most recent campaign with JCDecaux, has actually been extremely effective and successful. The creative was optimized for outdoor with core focus on the phone’s design and we wanted it to stand out in a clutter free environment. The mega branding executed at both the facades was an absolute answer to our objective”. Positioning Gionee Elife S5.5 as the slimmest phone in the world to commuters driving along the key connectivity stretches.
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