HP invites brand owners to explore possibilities with digital printing

HP Inc India showcases a gamut of possibilities with digital printing at an event in Gurgaon, Delhi-NCR on 24 October 2016. Presenting its vast portfolio of industry leading digital printing innovations with the highlight of potential for brand owners and marketers across diverse verticals, the event attracted participants from over 100 brand professionals who experienced solutions from segments such as general commercial printing, design, signages and displays, labels & packaging, publishing amongst others. “We are thrilled to see increased traction with Indian brands from various verticals, as they embrace the power of digital printing to reach their end customers innovatively. HP is committed to keep reinventing technology to help our customers and partners thrive,” says François Martin, global marketing director, Graphic Solution Business, HP Inc.

Also showcased from HP Inc at the event included various applications including general commercial printing, backlist displays, textile prints, POP, corrugated prints, signage, etc. “All our innovations and partner initiatives are designed towards helping the Indian customers remain profitable and explore fresh revenue streams,” remarks Nancy Janes, Global Graphics Business Development Director, HP Inc. In the similar tone, Puneet Chadha, director, market development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc shares insights on the importance of innovation in reaching out to the customers today and how advanced and differentiated printing applications can help brands develop a stronger brand recall with end customers and establish a competitive edge in the market.