Fresh and Naturelle to set up 30 new stores

Famous for its signature ice cream flavours such as nalen gur (date palm jaggery), paan (betel leaf) and gandharaj (scented lemon), Kolkata-based Pabrai’s Fresh and Naturelle plans to strengthen its national presence this year. Pabrai’s is one of the smaller players operating only in the premium segment. Gradual growth in the retail sector with opening of such new format stores would be an added advantage for the signage players engaging in in-store designs, displays and other related activities.