FirstCry goes for offline retail expansion with new store in Gurugram

Baby care brand First Cry has opened a new store in Gurugram. The new store is spread across an area of 3000 sq ft on the first floor with the road-side store facing front covering an area of 35 feet. After creating a strong presence for itself in the virtual space, FirstCry has also expanded itself in offline mediums with 180 physical stores. FirstCry houses more than 2,000 national and international brands under its belt including Pigeon, Farlin, Mattel, Pampers, Disney, and others. Now, the retail expansion move FirstCry is new business opportunity for the signage companies engaging in in-store graphics, POP and POP projects.