Clovia expands retail presence in tier-II and lll citie with 10 new stores

In this post-pandemic era, Clovia has prepared itself for the sudden drop in footfalls due to precautionary lockdowns and is now scaling fast with the revised store projections. Clovia, one of India’s leading brands for women’s activewear, innerwear, loungewear, and personal care, recently forayed into new markets with the launch of its 10 new stores, amidst the receding COVID-19 second wave. Catering to the design sensibilities, comfort, and style of the urban millennial women for years now, the brand is all agog about taking fashion to tier-II and III cities like Moradabad, Faridabad, Sri Ganganagar, Haridwar, Dehradun, to name a few. This expansion move of Clovia in new geographies is a added business opportunity for the signage companies handling projects on in-store branding, graphics and others.