Baba Ramdev launches Patanjali Paridhan; aims 500 stores by 2020

Yoga guru Ramdev launched the first apparel and accessory store ‘Patanjali Paridhan’ in New Delhi. Patanjali aims to open 100 such outlets by March 2019 and 500 by March 2020 across the country. Patajali Paridhan stores will sell sportswear brand Livfit, women’s wear brand Aastha and men’s wear brand Sanskar. They will be spread across an area of 500-2000 square feet. With more than 35000 SKUs, the store has men’s wear, women’s wear, kids’ wear, denim ethnic wear, inner wear and accessories. This is an added business advantage for the signage companies whose activities involve in in-shop display and branding jobs.