Leading supplier of high-performance CNC routing and cutting solutions, AXYZ International has announced a major rebranding and restructuring initiative. The company embraces a change in name, a new corporate identity and realigned marketing strategy. Implemented by the parent company in Canada, the rebranding programme follows acquisition of the US-based waterjet cutting systems company WARDJet in 2018. This signaled AXYZ International’s entry into the waterjet cutting sector and precipitated the decision to carry out a total rebranding programme.
In consequence, since the beginning of February this year, AXYZ International has been trading as AXYZ Automation Group, a name that recalls the company’s inception in the 1990’s when it was known as AXYZ Automation. More significantly, however, the rebrand serves as an indication of how the company has evolved over the years, with a much expanded product offering, greater market diversification and a high receptivity of the AXYZ brand by the many industries it supports.
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