Avantra by Trends unveils first store in North India

Yet another business opportunity for the signage companies engaging in in-store graphic applications is that Avantra by Trends, a concept store chain by Reliance Retail, has opened its first store in North India. The outlet is situated at Lulu Mall, Golf City, Lucknow. Reliance Retail launched Avantra by Trends in September 2021 as an exclusive saree and women’s ethnic wear concept store. The first flagship store was 9,500 sq ft in Bengaluru.