Arvind proposes new retail expansion

Branded apparel business which markets apparels and accessories under the brands Arrow, Flying Machine , Newport , Excalibur and yet to be launched brands like Izod, USPA, Pierre Cardin, Sansabelt, Hart Schaffner Marx will be demerged into Arvind Lifestyle Brands Limited. Retail business under the MegaMart banner operating about 150 stores across country along with the license for world’s largest value brand Cherokee will be demerged into Arvind Retail Limited. Demerging of the company will offer a new setup for the outdoor media segment to operate in larger areas of retail outlets.