Adidas India to open 4-5 stadium inspired outlets this year

Adidas India has announced that it will open up to 5 stadium inspired outlets in the country this year for its performance wear products. The company, which opened its first stadium format store in India (Delhi) recently, said that from year 2019 onwards, all new stores opened by the company for performance wear products will be in this new format. This format is available globally in countries such as US, UK, France, Japan and South Korea. Adidas India had clocked a 22 per cent growth in revenue at Rs 1,100 crore for 2016-17. Adidas India’s new move to open new format outlets is an added business advantage for the signage companies getting involved in in-store projects on branding, graphics and such tasks.