SAi initiates collaborative AI research project with Oxford University

SAi has announced that it is partnering with Oxford University to undertake a three-year research project that will explore the possibility of developing an AI (Artificial Intelligence)-assisted software solution. If the project is successful, this would be the first AI-tool of its kind within the signage industry. During the initial stage, researchers from the university’s Department of Engineering Science will use aggregate data to determine the common trends and behaviour of sign designers. If clear patterns emerge, a software which aids large-format print providers and sign & display companies when designing signage, could be brought to market in the future.

In line with SAi’s ethos of value-added solutions, the project follows an increased demand from large-format print providers and sign makers to reduce the time spent at the design stage. The software envisaged by the project could serve to inspire designers with suggestions, including best practice fonts, images and layouts that the AI tool is trained to provide. Beyond this, it could reduce the time and cost restraints currently faced by large-format print providers and sign shops. Gudrun Bonte, Vice President of Product Management at SAi says that they are quite excited about the potential of this AI research as it represents another move to bring new technologies to the sign industry.