Return of WrapFest in 2024 as vehicle customisations boom!

WrapFest, the dedicated show for vinyl installation and vehicle wrapping professionals, will return to the prestigious Silverstone Race Circuit in 2024, running from October 03-04. After a highly successful inaugural event in spring 2023, the exhibition – organised by FESPA – will once again bring together the entire European vehicle wrapping industry, including professionals from global vinyl suppliers to small wrapping businesses, expert Paint Protection Film (PPF) installers and tool makers. The event promises a busy show floor, full of the latest technologies and innovations including leading suppliers of printed and colour-change vinyl’s, PPF, window films, architectural vinyl’s, printing, cutting and associated machinery, software and tools.

As there is boom in vehicle customisations, the vehicle modification industry has seen significant growth in the past five years and is expected to increase by a further 3.5 percent CAGR, from 2023-2028. Increasingly consumers want personalised vehicles with specialised aesthetic appeal, while companies are investing in fleet expansion. Feedback from the 2023 event saw a strong 78 percent of visitors expressing interest in returning in 2024 and, in total, the show helped facilitate £55m worth of business during the two-days. The success of the inaugural event highlighted the collaboration from within the wrapping industry, which has led to the development of new technologies that have helped deliver innovative services for clients.