Pantone announces ‘Peach Fuzz’ as ‘Colour of the Year 2024’

Each year, Pantone releases a ‘Colour of the Year.’ For 2024, it’s the very attractive ‘Peach Fuzz’ as the ‘Colour of the Year’ and here are a few examples of this warm, fuzzy tint which is sure to find its way into many labels, ads, textiles and signs. A soft, pinkish-orange hue called ‘Peach Fuzz’ is Pantone’s pick for the 2024 colour of the year, the company announced last week. Officially called ‘Pantone 13-1023 Peach Fuzz’, the colour is “velvety,” “gentle” and “subtly sensual,” according to Pantone.

Pantone is best known for its colour-matching system, created in the 1960s, that numbers and organizes hues with a distinct chip format. The company, part of the Danaher Group that also owns X-Rite, also runs the Pantone Color Institute, which selects the colour of the year and conducts colour trend forecasting research. In its media release, Pantone declares: “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”