OMNES Media organises special session at Advertising Week 2020

UAE-based OMNES Media, a company specialised in developing and managing digital media and marketing solutions, organizes a special panel discussion session under the title ‘Reshaping the Advertising Landscape with Technology’ during the 17th edition of the global event ‘Advertising Week 2020’ (virtually held from September 29 to October 8, 2020). The session was organised on October 2, 2020, with a host of renowned speakers. Some of the most relevant and current issues being discussed in the session included: How COVID-19 affected consumer behavior? How advertisers face the disruption, which is considered a boon for many and a bane for others? and, The influence of privacy-driven changes imposed by some ad networks like Google on the advertising market.

The speakers addressed various technological solutions that were recently developed to boost the advertising market along with their feasibility and future. This includes the ‘Advert on Click’ platform, the first open digital marketplace and global advertising marketing agency on the Internet, which deploys artificial intelligence mechanisms in marketing and selling different types of advertising spaces worldwide. Fahed Aldeeb, Co-Founder and CEO of OMNES Media, said the global advertising industry is rather complicated; and in the wake of the growing market share of digital tools in the total advertising spending, the timing and choice of such tools has become more significant than never before.