A new experiment in retail that began in Kerala is catching on in Tamil Nadu, holding out hope that this hybrid model could be just what small traders require to compete effectively against Big Retail. LanMark, which has brought together 160 small dealers of white goods in Kerala under a common brand, has quietly made its debut in Tamil Nadu with 12 stores under its fold. It is now ready to expand to the rest of south India. Such fresh development in the retail segment of the region is a new business opportunity for the signage companies, such as PSPs, fabricators, sign makers and others dealing extensively in in-store signage and displays.
