HP reveals ‘Trends & Predictions’ for large-format print in 2024

The large-format printing market continues to grow at a steady rate, with technology adoption and new application innovations powering progress. Several trends that, if approached in the right way, represent opportunities for print service providers (PSPs) to truly thrive in the year 2024 and ahead. With 80 percent of businesses worldwide automating processes, automation is increasingly important as organisations continue to navigate macro issues such as labour shortages. Automation also boosts the speed print firms can operate at, improves the accuracy of projects, and identifies errors – enabling PSPs to find new ways to streamline operations.

According to HP, research shows that 85 percent of PSP customers now demand sustainable products and practices. Increasing demand for more sustainable goods reflects the consumer shift in values and awareness of the planet’s health. Print firms will continue to recognize this in 2024 and embed sustainable practices where possible. For this reason, water-based and odorless inks will be sought after, allowing print professionals to say yes to a wider range of jobs, including sensitive indoor environments. The fact more than one in five printers sold in the large format market is an HP Latex device, is proof that this trend is already well underway.