HP Latex in challenging wrap of ‘721 Challenge’

HP sponsors Nick Hollis with most environmentally-certified HP Latex R2000 and HP Latex 3600 printers, to create graphics for an intense endurance challenge that will see him row solo across the Atlantic Ocean to raise awareness of climate change. He worked at HP between 2003 and 2012 before leaving the company to follow his passion for exploration and adventure. In 2013, Nick established Fitways Adventures, a specialist company that runs expeditions, adventures and team building events. As part of this journey, Nick has embarked on the 721 Challenge, a gruelling test of endurance that features a series of extreme trials. Participants must scale the seven largest peaks in the world, ski to both the North and South Poles, and row more than 3,000 miles across the Atlantic Ocean to complete the full challenge.

To publicise the sponsors, printing major PressOn used HP Latex R2000 and HP Latex 3600 to produce specialist decals to cover the boat Nick will row in with the logos and names of the various supporters. The graphics were printed onto HEXIS THE190EUO vinyl and laminated with HEXIS PCI90G2. The choice of HP Latex technology and recyclable materials matches perfectly with Nick’s strong passion for the environment and the sustainable aims of the challenge. Both printers run HP Latex inks which are the most environmentally certified technology and contain no hazardous air pollutants or odours.